What’s The Value?

You can buy a car for the same money you would pay a decent ghostwriter to write your business book. So why is a business book so expensive?

The answer is the same as if you asked why a car is so much more expensive than the sum of the cost of its parts.

The answer is that the cost is not the point. The value is the point.

The car's value is that it makes your life easier. It enables you to travel to work for leisure, enables you to do school runs and sports drop offs, enables you to shop, carry people around, or explore further afield.

Your book's value is that it allows you the freedom to express your ideas in the best way to achieve your goal, whether that's developing your personal brand, generating business opportunities or getting a reputation as an expert in your field.

(And unlike a car that starts depreciating as soon as you drive it off the lot, your book's value will just keep on growing.)