Why Would You Pay Me?

You could write your own book.

Of course you could. If you're anything like most of my clients, you're a high achiever with highly developed skills and an ability to learn.

So why would you pay me to do it for you?

For the same reason that you sometimes choose to go to a restaurant and pay someone to cook a meal for you, even though you could cook for yourself at home. And more cheaply.

There are a ton of reasons:

• The chefs are more skilled at cooking than you are

• They have time to spend preparing your meal but you don’t

• They've got the energy and passion that you lack

• They have access to a wider range of ingredients so you get more choice

• They’re more familiar with what customers want than you are

• They are experts at their particular cuisine

• They can help create a special occasion, not just another meal

If you want the best results, it's sometimes worth paying an expert.

Even if you could do the job yourself.