What’s Your ROI?

Our negotiations got us to within $5,000 of each other. Then my author said this…

“I can’t see the ROI in writing a book.”

Hmm… If he couldn’t see it, I couldn’t see it.

I can tell authors who might be interested in reading their book. I can tell them the sort of information people like to read.

But ultimately, if they don't know why they're writing their book, I can’t tell them.

All I can do is tell them about authors I’ve worked with who did achieve their ROI.

✅ Holistic surgeon – adding value to patient experience
✅ Lawyer – position firm as field-leader
✅ Software unicorn – raise profile among North American investors
✅ Resort developer – pass on a remarkable life story to their family
✅ Business coaches – generate coaching contracts from corporations
✅ Social cultural expert – gain media commissions
✅ Recruiter – get invitations to speak on college circuit
✅ Business guru – global speaking opportunities
✅ CEO – attract personal invitations to join boards
✅ Independent investor – attract investment opportunities
✅ Political advisors – preserve contribution to a historical event