Repeat Authors

Writing books should come with a health warning.

Of the first 15 authors whose books I wrote, five decided to write a second book. One is nearing completion, two are in the works, and two are awaiting a good time to start.

None of the authors set out intending to write more than one book, but they realized a number of things.

• Their first book has measurable impact in raising their profile, establishing their authority, and amplifying their brand

• They have far more to say than they imagined they had

• They love the positive feedback they get from promoting their book

• Readers often ask them specifically to write another book

• Writing a book with a ghost writer is relatively easy—and is often a lot of fun

Whatever reason someone has for writing a second book, the fact that they choose to repeat the exercise is evidence of one thing:

Telling your own story in your own words can be addictive.