It Only Takes 20 Hours

What can you achieve in 20 hours?

You could…

Drive from New York City to Orlando (or from Orlando to New York City)

Fly from London to Sydney

Watch all the Harry Potter movies (with 30 minutes to spare)

List to all of Chopin’s piano music

Watch 54 episodes of the Big Bang Theory (of 279)

Listen to the audiobook of Believe by Michelle Obama

Or…

You could write a book that will transform your business … and even your life.

If you have 20 hours to spare, that’s long enough to write the book that’s been in the back of your mind but you’ve never had the time.

This is how it works:

1–2 hours: We make sure we’re on the same page. We discuss the basic idea of your book, what you want to achieve with it, who you want to read it, and what they’ll learn from it. We’ll come up with a rough list of contents.

This is my favorite part of the process, because we’re tossing about ideas and working on a conceptual level.

3–4 hours: We go through the contents in more detail, adding the main direction and takeaways for each chapter.

Now I think about it, *this* is my favorite part, because it’s when I get to really appreciate an author’s expertise.

5­–20 hours: We share a number of interview calls in which we dig into the content of each chapter. We decide what to include and what to leave out to keep your reader focused on your message.

Shoot. On second thoughts, this is *really* my favorite part, because it’s like a series of relaxed chats in which I help you express your wisdom, and I love it because most of the time you don’t even notice.

Then I go away and write your book, which takes a lot more than 20 hours, but you don’t care, because your part is done. You can sit back and wait for the manuscript to arrive, and we can decide what revisions we want to make. 

Er… that’s it. No fuss, no drama. Just a fantastic book.