Who’s Your Ideal Reader?

Who’s your ideal reader?
If you're thinking about writing a business book, you probably have a good idea of the answer to that question.

If you don't, you should.

To be at its most effective, your book should address a reader who needs the information you're providing:
📓 It might be someone that you work with who is junior to you.
📓 It might be someone facing a problem you’ve already solved
📓 It might be someone you deeply respect who you want to validate your ideas.
📓 It might be a particular person you want to impress, or someone who doubted you in the past
📓 It might be someone who's told you that you should write a book to share your wisdom

If you can't think of your perfect reader, you can do worse than write the book that you would've liked to have read at the start of your career. Tell your younger self all the most useful lessons you've learned and how you learned them.

If you can write a book that would have helped you at the start of your career, it will help others at the start of theirs.