What’s the Point?
The same two words always put authors' backs up.
“So what?”
The author has just told me a great story for their book.
And I say, “So what?”
It makes them pissed – but that’s why they’re paying me.
A story can be dramatic, revelatory, exciting, or hysterically funny, but those things aren’t enough by themselves.
To get into the book, the story has to make a point the reader will benefit from reading.
It doesn’t mean the story doesn’t get into the book. It means I help the author figure out the “so what” that goes with it.
When you approach it the right way, virtually every story has a so what.
That way the reader gets a point to take away.
As well as a great story to read.