Making Your Book Work for You

I wrote a book I just can’t escape.

Every time I look at LinkedIn, there are extracts or summaries of the main points. They’re in display quotes, or discussed by the author in videos or in clips from podcasts. Or they’re the basis of a gathering or conference.

The book is everywhere.

That was always the author’s intention. He wanted to lay out his wisdom in his book, but then be able to recycle it in all sorts of different ways for a couple of years. That was key to his ROI. Masterminds, speaking engagements, one-on-ones, consultancy: he foresaw from the start that there would be multiple income streams.

The book was just the first step … but it was the most important step.

It’s a perfect demonstration of the many different ways a book can give you a great ROI. It’s a resource that will keep on giving for years.