leverage your wisdom

A book on holding productive meetings. A book on a compelling vision. A book on being an effective CEO. A book on generating publicity and PR. A book on running efficient operations.

Five books on five subjects … all by the same author.

What he’s done is to take a central idea – doing business better – and zoom in on distinct aspects that he knows best. He could have just written one BIG book, because he’s got the knowledge and the experience. It would have been a blockbuster. But after a year or two, it would likely have made less of a splash because … well, that’s how things happen.

Instead, by cleverly parcelling out his subjects, he’s been able to leverage his knowledge into not one but five books, each with its associated PR, social-media campaign, talks, and conferences. And he’s taken a potentially short-lived success and spread it over half a dozen years.

Your expertise is your USP. There’s no reason to give it all away in one go. Figure out how to make it work best for you – because that’s probably also how it will work best for your readers.