It’s Not About the Money

The bad news is your book probably won’t make any money.

The good news is that it’s still worth writing.

That's fine. Most of the time, making money should be the last reason you're writing your book. It’s damn hard to make money from book sales.

You are writing your book:
📚 To generate leads
📚 To attract attention
📚 To establish credibility
📚 To raise your profile
📚 To get invitations to work that will bring opportunities to charge fees.

Any book sales are incidental.

Some authors choose to give their books away. Others might sell their books on Amazon in case there is a secondary audience who might be interested in reading it, but they give them away to make sure they get into the hands of their primary audience.

Lots of people might buy your book and you might make some money and that's great, but if those aren't the people you need to read the book, or if they buy the book and don't read it, then it's a waste of time.

It’s far better to get the book into the hands of the people you want to read it, which is those who will act on. That’s why most authors use marketers and other experts to get their book in front of the right eyes. A good ghostwriter or book coach will be happy to point you to the best people to help.