Find the Right Reader

You'll get more out of writing your book than you put into it.

A good business book pays its own way without having to sell many copies. Or even without selling a single copy. A book you give away to the right readers can easily generate 10x any return you'd get from profits from sales.

Who are the right readers?

🎯 Potential customers
🎯 Potential clients
🎯 Potential investors
🎯 Business contemporaries
🎯 Senior colleagues
🎯 Community leaders
🎯 Press commentators
🎯 Thought leaders and influencers
🎯 Future employers

When it comes to your business book, there's no such thing as a generic "reader." There's a specific reader looking for knowledge or solutions that you possess. If you can find those individuals, your book will pay itself back handsomely.